Hotels that utilize PPC advertising see an average of 3.5 times more conversions compared to those that do not.

Premier Package Details

PPC Advertising: Our Pay-Per-Click (PPC) advertising services include the creation and management of up to 2 new campaigns per month. We utilize both Google and Meta platforms to develop a comprehensive advertising strategy that finds your audience where they are, whether they're searching for accommodations or browsing social media.

Why PPC Advertising is Important:

  • Increased Visibility: PPC ads ensure that your hotel appears at the top of search results and in targeted social media feeds, increasing your visibility to potential guests.

  • Higher Conversions: Hotels that utilize PPC advertising see an average of 3.5 times more conversions compared to those that do not .

  • Targeted Reach: With PPC, we can target specific demographics, behaviors, and interests, ensuring your ads reach the most relevant audience.

google hotel ads for marketing hotels

Developing a strong USP and direct booking incentives can increase direct bookings by up to 30%.

Message Development: Our message development services focus on two key areas: Direct Booking Incentives and Unique Selling Proposition (USP) Development.

  1. Direct Booking Incentives:

    • We create compelling offers designed to encourage guests to book directly through your website, bypassing Online Travel Agencies (OTAs). These incentives can include discounts, exclusive packages, or value-added services.

  2. USP Development:

    • We conduct thorough competitor research to identify what makes your hotel unique and appealing to your target audience. By highlighting your unique strengths and features, we develop a clear and compelling USP that sets you apart from the competition.

Why Message Development is Important:

  • Increased Direct Bookings: Developing a strong USP and direct booking incentives can increase direct bookings by up to 30% .

  • Enhanced Brand Positioning: A well-defined USP helps in clearly communicating your hotel's value proposition, making it more attractive to potential guests.

According to Mailchimp, segmented email campaigns can result in a 760% increase in revenue.

Advanced Email Package

Email marketing is crucial for hotel businesses as it enhances guest engagement, drives repeat bookings, and boosts revenue through targeted and cost-effective communication.

Includes:

  1. Advanced Segmentation

  2. Behavioral Targeting

  3. Dynamic Content

  4. A/B Testing

  5. Advanced Analytics and Reporting

  6. Customized Templates and Designs

  7. Campaign Strategy and Planning

  8. Consultation and Support

  9. Reputation Management

Why email marketing is Important:

Increasing Revenue:

  • Enhanced Engagement: Regular communication through newsletters and promotional campaigns keeps your guests engaged with your brand, increasing the likelihood of repeat bookings.

  • Higher Conversions: Targeted email campaigns can significantly improve conversion rates. According to Campaign Monitor, segmented email campaigns can lead to a 760% increase in revenue.

  • Cost-Effective Marketing: Email marketing is one of the most cost-effective forms of digital marketing. The Direct Marketing Association reports that email marketing has an ROI of 4,300%, making it an essential tool for driving revenue.

Building Customer Loyalty:

  • Personalized Communication: By segmenting your email list and tailoring your messages, you can create a more personalized experience for your guests. This personal touch fosters loyalty and encourages repeat business.

  • Regular Touchpoints: Monthly newsletters and regular promotional emails provide consistent touchpoints with your guests, keeping your hotel top-of-mind and strengthening the relationship.

  • Positive Reputation: Effective reputation management ensures that your guests see your hotel in a positive light, which is crucial for building trust and long-term loyalty.

Advanced Email Package vs Basic

Enhanced Personalization: Unlike the Basic Email Package, the Advanced package offers in-depth segmentation and dynamic content, providing a highly personalized experience for your guests. Personalized emails can generate six times (6x) higher transaction rates than non-personalized ones (Experian).

Higher Engagement and Conversions: With behavioral targeting and A/B testing, we continuously refine your email campaigns to maximize engagement and conversions. According to Mailchimp, segmented email campaigns can result in a 760% increase in revenue.

Comprehensive Analytics: The Advanced package includes detailed analytics and reporting, offering deeper insights into campaign performance and guest behavior, allowing for more informed decision-making and strategy adjustments.

Customized Designs and Strategy: Fully customized templates and strategic planning sessions ensure that your email campaigns are not only visually appealing but also strategically aligned with your business goals.

Dedicated Support: With personalized consultation and support from dedicated account managers, the Advanced package provides a higher level of service and expertise, ensuring your email marketing efforts are effective and aligned with your objectives.

Overall Impact: By choosing the Advanced Email Package, you benefit from a more sophisticated and tailored approach to email marketing, leading to increased guest engagement, higher conversion rates, and ultimately, greater revenue and customer loyalty compared to the Basic package.

Professional Creative Development

If you had the chance to invest $1 and get $13 in return, wouldn’t you take it?

At Duval Street Media, we specialize in strategies that significantly boost your bottom line. Contact us today to discover how we can transform your investment into substantial profits. Just check out these results we've produced for our clients so far in 2024!

Marketing Spend Recommendations: According to industry standards, hotels should allocate between 5-15% of their revenue on marketing . Here's how to determine the right percentage for your hotel:

  • 5% Marketing Spend: Suitable for larger, well-established hotels with a strong market presence and a loyal customer base.

  • 15% Marketing Spend: Recommended for smaller hotels, those in highly competitive markets, or new establishments looking to build brand awareness and attract more guests.

Where does your hotel business land on this scale?

Let’s Chat

Ready to boost your revenue and maximize direct bookings? Schedule a one-on-one meeting with our sales team to explore how our tailored marketing packages can elevate your hotel's performance. You can also call us directly or email us to learn more.

Call Us: 305-394-4014
Email Us: Jamie@duvalstmedia.com
Text Us: 305-394-4014