Creating Once-in-a-Lifetime Travel Experiences with Margie Jordan of Jordan Executive Travel

In this episode of The Inn Crowd, I sit down with the brilliant Margie Jordan, Founder of Jordan Executive Travel, to talk about what it truly means to create transformational, luxury travel experiences—and how hoteliers can tap into that mindset to better connect with today’s high-end guests.

Margie is a veteran of the travel industry with a gift for combining luxury, authenticity, and cultural immersion into every itinerary. From private Michelin-star cooking classes to sharing tea with nomadic families in Morocco, she’s redefining what luxury travel can look and feel like.

Whether you’re a hotelier, marketer, or destination brand, this episode will give you actionable insights into what modern travelers are really looking for—and how to meet (or exceed) those expectations.

🎧 Listen in to learn:

  • How Margie curates unforgettable experiences that reflect each traveler’s lifestyle

  • The role of storytelling and long-form content in luxury travel marketing

  • Smart SEO and blogging strategies that attract intentional, high-quality traffic

  • The power of local partnerships in creating deeper guest connections

  • Creative ways to personalize guest experiences (even at scale)

  • Why aligning your property with a feeling—not just a place—can drive loyalty

📍 Guest:
Margie Jordan
Founder + Travel Advisor, Jordan Executive Travel
🌐 jordanexecutivetravel.com
🔗 Margie on LinkedIn

🎙 Host:
Jamie Mattingly
Founder of Duval Street Media – Marketing for Hotels & Tourism Brands
🌐 duvalstreetmedia.com
🔗 Jamie on LinkedIn

  • 00:00:05:04 - 00:00:29:05

    Jamie Mattingly

    Welcome to the in-crowd. I'm your host, Jamie Mattingly. And today we're diving into the world of luxury travel.

    What's changing, what's saying the same, and how travel professionals are creating once in a lifetime experiences for

    high end times. Joining me today is Margie Jordan, CEO of Jordan Executive Travel Service. Marty and her team,

    specializing crafting ultra personalized, high end travel experiences that go beyond just booking a trip.

    00:00:29:07 - 00:00:36:11

    Jamie Mattingly

    Delivering VIP service, exclusive access and customized itineraries for discerning travelers. Margie, welcome to the

    show.

    00:00:36:13 - 00:00:39:01

    Margie Jordan

    Thank you. I'm so excited to be here.

    00:00:39:03 - 00:00:51:04

    Jamie Mattingly

    Before we dive into today's topic, I'd love to give you a chance to introduce Jordan Executive Travel Service to our

    listeners. Can you share a little bit about the company, how you started it, and what sets it apart in the industry?

    00:00:51:06 - 00:01:16:14

    Margie Jordan

    Sure, sure. So I started this company in 2005. It's been 20 years this year, literally 20 years. So so while for me to think

    that. But, I started it with one goal in mind. I had a trip, my first international trip was years and years ago, and I took a

    cruise. Like most people, you know, you kind of want that soft landing into a different country.

    00:01:16:16 - 00:01:36:12

    Margie Jordan

    And I went to Jamaica, but I did, what is probably considered unconventional. No shore excursion, nothing. I just

    walked off the boat and started let me go. You know, thinking, I'm going to go check this out. And so I jumped in a taxi

    and found a place to hang out, talk to some locals. And I loved it.

    00:01:36:12 - 00:02:00:16

    Margie Jordan

    I absolutely loved it. But the thing that got to me was the ability to connect with the locals. And in my mind, I kept

    thinking, this got to be other people who want to travel this way, you know that. Want a little more of a local feel and

    not everything so commercial all the time. And, that's the the real reason why I decided to start this company is because

    I wanted to give people a more authentic experience.

    00:02:00:16 - 00:02:04:18

    Margie Jordan

    And 20 years later, here we are.

    00:02:04:20 - 00:02:27:08

    Jamie Mattingly

    That's amazing. I think that that is very true. And that's actually the same type of traveler that I am. And as I mentioned

    before, we started. I'm from the Florida Keys, and I've noticed a shift in the activities that people are looking for, even

    down here to our crazy locals, but going to a different country. I think that's so incredible that you just got a taxi was

    like, I'm going to do it my way.

    00:02:27:10 - 00:02:48:02

    Margie Jordan

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    It's it's probably not, what I would recommend to clients in this day, but, my curiosity was there. That's the thing. I'm so

    curious about the world and I think what a lot of people are, you know, other people's lifestyles, their culture, the foods

    they eat, even the religion. So for me, that was that was the thing I needed to do.

    00:02:48:02 - 00:02:55:16

    Margie Jordan

    I needed to get out and become a local, even if it was for a few hours on a cruise ship. So it was a lot of fun.

    00:02:55:18 - 00:03:08:23

    Jamie Mattingly

    I love hearing you say, and I know this is a is a big deal on your website. And this is actually as you'll hear at the end of

    this, how I sign off every show the transformative power of travel. And if.

    00:03:09:00 - 00:03:09:09

    Margie Jordan

    We.

    00:03:09:09 - 00:03:30:08

    Jamie Mattingly

    Can I truly believe and that's why I really wanted to focus on this niche. And for my company that travel has the power

    to change people. It has the power to bring cultures, you know, to introduce people to new cultures. Yeah, I think that if

    more people traveled, especially in the way that you're doing it, I think the world would be a much more harmonious

    place.

    00:03:30:09 - 00:03:31:04

    Jamie Mattingly

    So I.

    00:03:31:05 - 00:03:31:19

    Margie Jordan

    Couldn't agree.

    00:03:31:19 - 00:03:33:17

    Jamie Mattingly

    More. What you do, I.

    00:03:33:19 - 00:03:35:20

    Margie Jordan

    Couldn't agree more.

    00:03:35:22 - 00:03:54:16

    Jamie Mattingly

    So it's great to hear you know that. Jordan Executive Travel is is really setting itself apart in that way. As we know, the

    luxury travel space is constantly evolving, and so I'd love to dive into that. From your perspective, what are some of the

    biggest changes shaping luxury travel right now? What are the.

    00:03:54:16 - 00:03:54:24

    Margie Jordan

    Biggest.

    00:03:54:24 - 00:03:58:09

    Jamie Mattingly

    Changes you've seen from even 5 or 10 years ago?

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    00:03:58:11 - 00:04:16:07

    Margie Jordan

    Oh my goodness lots. So I would say right now we're seeing a bit of a shift. Like we were saying, people want

    experiences more than just seeing the iconic sights. You know, of course we all. It's the first time to Paris you want to

    see the Eiffel Tower and we want to do that if it's your first time to Rome.

    00:04:16:09 - 00:04:32:19

    Margie Jordan

    The Vatican is on a lot of people's list so we can cover those things. But people want more. They just don't want to go

    see it and come back. They don't want to see it from the window of a bus anymore. They want to get close. They want to

    interact. They want to figure out what's going on here.

    00:04:32:19 - 00:04:54:06

    Margie Jordan

    That's different from my daily life. So we're seeing a lot of requests that come through that want more experience. And

    we we give it we give it as much as we can. So we have some unique philosophies. I know we'll talk about those. We

    have a couple of unique philosophies in how we book travel, because again, we're not looking to just send you to see the

    iconic sights.

    00:04:54:06 - 00:05:15:00

    Margie Jordan

    We want you to see that because those are everybody's thing to do, you know? But once you've seen that, then where

    does this trip go? So we look at it in a couple of different ways and we'll share about those. But that's one of the biggest

    things we're seeing is people are going farther. You know, shortly after, the pandemic, we didn't see people going far at

    all.

    00:05:15:00 - 00:05:33:09

    Margie Jordan

    Everybody was staying close to home. And now that everybody feels a little more comfortable, they're going far.

    They're not just going to the Caribbean, they're going far, which we love, because that's what we specialize in is going

    far.

    00:05:33:11 - 00:05:48:00

    Jamie Mattingly

    So it sounds like you guys are almost combating that idea of overtourism, right? Because. Yeah, yeah. You go to the

    Vatican and when you see photos of it, you see one thing in your mind. But when you get there, you realize like, oh, I'm

    going to be like, shuffled in like cattle.

    00:05:48:02 - 00:05:48:10

    Margie Jordan

    Yeah.

    00:05:48:13 - 00:06:07:09

    Jamie Mattingly

    Into, you know, and that's not really an experience. When I picture a vacation, that's not what I want to experience. So

    can you talk a little bit about that and how it is that you guys are, I guess, combating that idea of imprisonment? Sounds

    like you're like, yeah, you could see it, but also look at all this amazing stuff over here.

    00:06:07:11 - 00:06:31:04

    Margie Jordan

    Yeah, there's there's definitely way. So for instance, let's take the Vatican because it is quite a thing to see. Every time I

    walk in there, I'm just in awe of all of the statues and the artifacts and the art and the things that are in there, and it's

    overwhelming, quite honestly. And when they're when you're coming at the peak time, most people are they are super

    early in the morning.

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    00:06:31:04 - 00:06:47:13

    Margie Jordan

    They want to get in and get out. When you're coming at the peak time, there's going to be a wait. If you don't have any

    sort of, you know, skip the line access. But, it can be overwhelming because you're kind of scooting your way in

    between people and it gets to be a lot. But there are some options.

    00:06:47:13 - 00:07:09:07

    Margie Jordan

    So especially on the luxury end, there is an experience called the key keeper experience where you can go in with the

    key keeper. It's a super small group and you go in and you open up the Vatican. You get to unlock doors and turn on

    lights, and you get all of that experience with maybe ten other people besides yourself.

    00:07:09:13 - 00:07:32:01

    Margie Jordan

    So no crowds, no nothing very, very exclusive, but very, very cool. There are opportunities for you to come in early in

    the morning before after the key keeper, but before the general admission gets in. And you can actually go through the

    museum with a lot fewer people than have breakfast there in the morning. So there's plenty of opportunity.

    00:07:32:01 - 00:07:46:16

    Margie Jordan

    You don't have to be in the crowds. So if something like the Vatican, the Vatican was on your bucket list, we can

    definitely make it. So it's a more of an exclusive experience and you're not there with, you know, 2000 other people

    trying to maneuver through the the rooms that look.

    00:07:46:17 - 00:08:09:01

    Jamie Mattingly

    To all my listeners. Now, you know exactly what makes Margie so special. You had, you know, the insider trick. So

    that's actually something I'm going to get into here in just a moment. But hearing you talk about that really brings me to

    the next topic, which is customization customized is at the heart of luxury travel. So how do you tailor experiences to

    meet the needs of each of your clients within?

    00:08:09:03 - 00:08:31:13

    Margie Jordan

    So we we look at a couple things. First, all we want to know where you want to go. That's the first thing obviously. And

    we kind of drill down because a lot of people will come to us and they'll they'll have a destination in mind. But we ask

    the question, why? Because you may have seen something on TikTok, Instagram, and you're just all excited because you

    saw this thing.

    00:08:31:15 - 00:08:49:05

    Margie Jordan

    And you know, every we've got to understand at this point, every photo is in here some kind of way. Every photo is, you

    know, made to look as beautiful as it can be. So we want to keep it realistic. We want we want to make sure that that

    sunset you saw in Santorini and that you really want to see is really what you're going to see.

    00:08:49:05 - 00:09:05:09

    Margie Jordan

    I don't want you to go and be disappointed. So we kind of dig into the why of where you want to go. The next part that

    we really look at is how you're going to experience it. And I think this is the thing that makes us a bit different. So we

    we look at what you do, what you want to see first off.

    00:09:05:09 - 00:09:24:18

    Margie Jordan

    Or do you love history? Do you love art? Do you love, are you an active lifestyle person? We want to incorporate a few

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    elements of your daily life into your trip, and I know that sounds odd because people want to go on vacation. They want

    to get away from the daily life. Right? But we think there's some benefit here.

    00:09:24:21 - 00:09:43:02

    Margie Jordan

    So if you're an active person in your runner, maybe you want to go on a run with a local in the the destination you're in.

    Or, for instance, my husband plays basketball, so maybe he wants to go and he wants to play basketball with some

    locals. You know, when they're hanging out. Me? I'm I'm kind of a quirky girl.

    00:09:43:02 - 00:10:03:15

    Margie Jordan

    So the first thing I like to do, this sort of a local thing is hit a grocery store. And I know that sounds crazy, but it's it's a

    huge indication of, to me, the lifestyle where I'm at. So I'll go to the grocery store, Island or three things. And let me tell

    you, the most luxe grocery store I've seen to date is in Doha, Qatar.

    00:10:03:21 - 00:10:29:20

    Margie Jordan

    I can't even tell you I walked there. I wasn't even sure it was a grocery store. There is a spiral staircase and I'm like, no

    way, no way. And it was so amazing. It's so amazing. But we try to incorporate some of those elements of things that

    you do at home into your experience. If you're a movie buff, go see a local film where you're at it, even if it's not in your

    language, it's still a crazy experience.

    00:10:29:24 - 00:10:47:22

    Margie Jordan

    Go to a yoga studio and have a yoga class with the locals. Great! You can't understand the language. We get it. But you

    know the poses and you can follow along and get it done. It's just a different experience and you get to become a little

    bit of a local, and you never know what conversations kind of spark off from there.

    00:10:47:22 - 00:11:07:01

    Margie Jordan

    So when we're building out an itinerary, we want to get to know the person where you want to go, why you want to do

    it, what's your lifestyle like at home? What kind of things do you enjoy? What kind of things do you want to see on this

    trip, and what do you want to experience? And from all of that, we'll create an itinerary.

    00:11:07:03 - 00:11:28:09

    Jamie Mattingly

    I cannot wait to book my trip with you so, so you guys really go above and beyond what it sounds like is that you guys

    eye on, on your website, you guys have what looks like pre-planned trips that people can join in, but then you guys also

    have a side where you'll do completely custom trips for people.

    00:11:28:11 - 00:11:52:13

    Margie Jordan

    Yeah. So this is sort of new for us. We're starting to curate, this year, some trips that encompass a little bit of luxury, a

    whole lot of culture, and some really great food. Those are kind of the cornerstones of our trip, because part of the

    experience in being another destination is experiencing the food, and we try to make these as authentic as possible.

    00:11:52:15 - 00:12:15:02

    Margie Jordan

    So while we focused on the individual trips, more on a luxury, and our group trips focus more on a country's cultural

    side with a bit of luxury in there. So our first trip out of the gate would be Morocco, and what we're thinking about with

    Morocco or the itinerary we've set up so far is let's talk about the stages.

    00:12:15:04 - 00:12:42:05

    Margie Jordan

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    You will actually be staying in a five star resort when you arrive in Casablanca, but from there we integrated a lot of

    different experiences traditional Moroccan rides, traditional Morocco guesthouses, really small guest house, the one

    where we're adding to the itinerary. Really small, very authentic. It's not full of luxury amenities and things of that

    nature, but it's an authentic experience.

    00:12:42:07 - 00:13:05:23

    Margie Jordan

    So we're trying to dive deep into that Moroccan culture. Even considering spending some time with the nomadic family.

    I've done that before in Morocco, and it's quite the experience, to see them kind of on the edge of the Sahara, and you

    get to go and sit and learn a little bit about their lifestyle, learn a little bit about how they're moving from place to place

    and how they collect water.

    00:13:06:00 - 00:13:21:00

    Margie Jordan

    And, we, we sit down and we have a little bit of tea with them and just have a very open conversation. So we're starting

    to curate those very, culture trips to give you a deep, immersive dive into the local culture.

    00:13:21:02 - 00:13:33:21

    Jamie Mattingly

    Take my money, take my money because I want to go. Can you share an example of a trip that you've curated for one of

    your clients that you were just like, oh, I'm really proud of this one. This one does it really amazing.

    00:13:33:23 - 00:13:54:10

    Margie Jordan

    Yeah. We, let me tell you about a couple we were sending or we sent to Tuscany. They, had very different ideas of what

    a trip should look like, and that's not uncommon. You know, there's a couple things, you know, people want to do

    together as couples. But then, you know, he has an interest and she has an interest in how do we make this work for

    everybody.

    00:13:54:12 - 00:14:12:03

    Margie Jordan

    So we're big fans of not everybody needs to do the same thing at the same time. You know, everybody has their own

    ideas, and we want to make sure that you get to do at least a little bit of what you really wanted to see in this destination.

    So in, Tuscany, they, they both agree Tuscany was someplace they wanted to see.

    00:14:12:03 - 00:14:36:18

    Margie Jordan

    They loved wine. They wanted to see the rolling hills and visit some of the towns, like Siena. So what we did is, is this

    guy in particular had a fascination with Ferraris, but. And his wife had no desire to be zipping around in a Ferrari. This

    wasn't her thing. She just was not interested. And he didn't seemingly want to budge on his whole Ferrari adventure.

    00:14:36:20 - 00:14:56:14

    Margie Jordan

    So we did just that. We took an afternoon and had them both picked up. He went off and he did his whole Ferrari thing

    and got to drive a Ferrari. He had had a ball. He had an amazing experience, but for her she was a little bit of a foodie

    and she wanted something authentic, an authentic cooking class.

    00:14:56:16 - 00:15:22:13

    Margie Jordan

    And we could have just booked her a regular cooking class, and she would have loved it because they're very good.

    Even just the normal cooking classes are amazing. She would have learned a lot, but we kind of went once one, you

    know, one step above and we booked her a cooking class with a michelin star chef. So she cooked all afternoon and he

    zipped around in a Ferrari and they met back up for dinner and had a great time and had destination.

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    00:15:22:13 - 00:15:30:15

    Margie Jordan

    So sometimes we have to break them up so they can do exactly what they want to do. And they loved it. They loved.

    00:15:30:15 - 00:15:38:16

    Jamie Mattingly

    It. Yeah. I mean, speaking from personal experience, I think a little bit of alone time on a vacation is probably very

    good.

    00:15:38:18 - 00:15:56:10

    Margie Jordan

    You know, and people do have different things they want to do. And I don't think either one should have to give it up. I

    think if you want to do a and he wants to do B or your friend wants to do, see, you all get to do those things. Even with

    our Morocco trip, we've built in a day where we have some optional things.

    00:15:56:10 - 00:16:15:06

    Margie Jordan

    Or you can see it your way because we don't want you to just be on this rigid schedule where you don't have any

    flexibility to see and do what you want to do. So there's an entire afternoon that we built in, for you to just kind of

    experience Morocco your way. And we we again that deep what is it you really want to see and do.

    00:16:15:06 - 00:16:18:13

    Margie Jordan

    So we actually customize even our group experiences.

    00:16:18:15 - 00:16:30:07

    Jamie Mattingly

    Wow. Nice. I did see that. I saw the the cooking class is what caught my eye. Yeah. So and I saw that you're in the

    photo, so you go out and live all these experiences first.

    00:16:30:09 - 00:16:50:11

    Margie Jordan

    Oh my goodness. This is the best part of the job. So yes, I do get to go out and check them out. It's a benefit, to be able

    to go out and see these destinations and experience, because the way you view them in your head, even after you've read

    all the materials, you can really check out the tourism board.

    00:16:50:13 - 00:17:13:15

    Margie Jordan

    The experience is quite different sometimes, and you want to get the feel so we can share it with our clients so they

    know how to, come into a country. They know what to expect, especially where it's culturally rich. When you have like

    Muslim countries, are you somewhere in the Middle East? And there are certain guidelines we want them to know

    about, so they don't have any issues when they're there.

    00:17:13:15 - 00:17:24:06

    Margie Jordan

    So we absolutely go and try to see as much of the world as we can, so we can come back and relay it, talk about it, write

    about it and share about it.

    00:17:24:08 - 00:17:28:14

    Jamie Mattingly

    Yeah, it's amazing how the right details can turn a trip into something unforgettable.

    00:17:28:18 - 00:17:30:09

    Margie Jordan

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    Yeah. Awesome.

    00:17:30:11 - 00:17:59:06

    Jamie Mattingly

    Yeah. So luxury travelers often start their journey with inspiration. And I have to say, your content game is strong. Your

    site is beautiful. I think a lot of people throw around the word luxury without backing it up. Yeah, you don't do that. You

    absolutely back it up. Your website screams luxury. Your website is beautifully put together. I like, you know, you got

    the start here.

    00:17:59:06 - 00:18:15:07

    Jamie Mattingly

    I love that a lot of people get this travel paralysis. Right. So we know we want to go somewhere, but we don't want to

    mess it up. So that's why I love, Jordan executive travel. You guys do such a seamless job of making me feel

    comfortable in booking that trip. And a part of that is your content.

    00:18:15:09 - 00:18:32:20

    Jamie Mattingly

    There is a challenge in having such a widespread business, right? You're all across the globe, but you're maintaining this

    consistent, very high quality. So how are you leveraging this content? Your photos and your videos and your

    storytelling to captivate and to capture these high end clients?

    00:18:32:22 - 00:18:56:19

    Margie Jordan

    I'll tell you, it's it's really not easy. It's it takes a lot of work, especially to stay consistent. With our blog, on our website,

    we are really big on giving experiences like we've been talking about. So the blog kind of, reflects that. I'm a visual

    person, and when I'm thinking about my personal trips, I want to see it.

    00:18:56:19 - 00:19:20:05

    Margie Jordan

    I need to see it. I need to imagine myself somewhere. I need to feel like this is a great experience for me. So with that in

    mind, we are creating content very similar, thinking about things that people might want to see and do and making sure

    that it's very visual. For instance, we're working on we're trying to think of out of the box ideas in terms of what people

    want to see.

    00:19:20:09 - 00:19:46:05

    Margie Jordan

    We could write about the standard pair pair as the standard Tuscany and, you know, the things that everybody else

    writes about. But that, to me, just didn't feel authentic. Because there's so much content already out there about

    particular destinations and things, we want to take a little bit of a different angle. So, for instance, we're working on a

    blog post about Mediterranean Escapes, and it combines food, it combines activity and the destination.

    00:19:46:07 - 00:20:04:11

    Margie Jordan

    When people think about the Mediterranean diet, you know, it's supposed to be the most healthy diet. So we're kind of

    playing off of this idea of how you can go and eat well and not feel guilty about what you're eating, and have a great

    time and stay active in the destination. That blog post alone has, I think, 22 or 23 photos.

    00:20:04:13 - 00:20:27:23

    Margie Jordan

    So, when we publish it, it's it's an extensive post, and we don't mind that they're not short posts. We write long form

    content because we think if there if if if this is for our ideal client and they're like us, they want to know about a

    destination in depth, then they're going to read the whole thing. A lot of people ask me all the time, do you think it's too

    long?

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    00:20:27:23 - 00:20:53:08

    Margie Jordan

    I don't, I really don't, because if you're a researcher and a traveler at heart, you're going to consume every bit of that

    content. And if you're not, that's great to get what you need. But for us, we just believe that the travelers in our ideal

    clients are those people who are going to want to dig in. So when we take a blog post and we're creating, we're looking

    at an experience and we're going in depth to that experience.

    00:20:53:10 - 00:21:20:14

    Margie Jordan

    There's another one that's in the works is for Mont Saint Michel, and it's a write off. It's about two hours from, Paris. But

    this destination, I don't know if you've ever seen it, but it's just around, wall enforced and I want to call it a little city, but

    it's like a village, and the tide comes in and the tide comes out, and the only way you can access it when the tide is in is

    by boat.

    00:21:20:16 - 00:21:40:14

    Margie Jordan

    When the tide goes out, you can actually walk to it. And when I was kind of doing some research for this, I thought, you

    know, what is it like to stay there? Can you go to a church service there? What is it like after the tourists leave after

    hours? So we're kind of diving in and giving you, all of those details because it's important.

    00:21:40:14 - 00:21:54:12

    Margie Jordan

    It's important if you're thinking about going, we want you to have that full aspect. So we're grabbing photos, we're

    grabbing videos, we're grabbing everything to help you visualize and understand what you're going to experience when

    you get there.

    00:21:54:14 - 00:22:18:22

    Jamie Mattingly

    Yeah. You know, the, the we used to think of the buyer's journey like a marketing funnel, right? Like, oh, we're just

    going to kind of work them down. But what we now know is that it's more of like an infinite loop of research,

    competitor research. I'm checking out your socials so it sounds and and when I go on your website, I feel like you

    covered the entire loop on your site, which the long form content, the high quality photos.

    00:22:18:24 - 00:22:27:24

    Jamie Mattingly

    I'm going to go over to your social media page. I'm going to see the same level of quality I think you guys do a phasing

    job there. So I have to tip my hat to you on that.

    00:22:27:24 - 00:22:28:21

    Margie Jordan

    Thank you.

    00:22:28:23 - 00:22:50:14

    Jamie Mattingly

    I am curious though, with so many locations, so spread out across the globe, your photos are consistent. They're not just

    like quality, they're consistent. Do you guys have local photographers? Do you guys work with local vendors,

    influencers, or do you send someone around? Is this you with a camera and how are you maintaining this across the

    globe?

    00:22:50:16 - 00:23:19:11

    Margie Jordan

    Yeah, the the gathering, the photos and the videos that can be time consuming. So we use a variety of resources.

    Thankfully, some of our local partners and destinations have some great photos that we can use. Tourism boards have a

    great photos that we can use. And quite honestly, over the years I've curated a pretty big library of photography that I

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    can use, but when I personally travel, you should see it's it gets a little crazy.

    00:23:19:13 - 00:23:42:17

    Margie Jordan

    I could be carrying the GoPro, the dSLR. My iPhone has lenses and filters that I can use. I actually purchased the drone

    stuff, but I am that girl in destination. You know, when you're looking and you're like, what is she doing? That is me.

    That is literally me. So yes, we we spend a lot of time collecting really great photos.

    00:23:42:17 - 00:23:49:09

    Margie Jordan

    And, you know, we may not need them today, but at some point they're going to come up and we're going to need that

    photo.

    00:23:49:11 - 00:24:07:03

    Jamie Mattingly

    Yeah. No, I couldn't agree more. And I think it's a part of our job. Right. And yes, I think that you have done an

    amazing job curating it. I love what you said about tourism boards, because I think a lot of people overlook that. And

    you're right, they have a database of amazing, high quality content. Yes, out to them.

    00:24:07:05 - 00:24:30:13

    Margie Jordan

    Personal ads are amazing. I think it's an overlooked resource. Even when consumers are trying to figure out where they

    want to go and what they can do and what you can do in a destination, you know, our travel sites are great. But tourism

    boards are even better. They're experts in that very destination, and it is their job and their whole goal is to expose you

    to everything there is to do right there.

    00:24:30:18 - 00:24:33:01

    Margie Jordan

    So tourism boards are a great resource.

    00:24:33:03 - 00:24:59:05

    Jamie Mattingly

    Absolutely. I couldn't agree more. Can you now, speaking of your high quality content, can you walk us through how

    most of your clients find you? Are they, you know, seeing you on social media, how are they getting it to your website

    once you're there? How are you capturing them? Although I know how great your website is. So that's probably have or

    is there like a particular strategy that you're using that has worked for you over time?

    00:24:59:07 - 00:25:21:21

    Margie Jordan

    Yeah. So, we find that a lot of people are finding us via the website through Google searches with our blog post. We

    you know, this is kind of where I nerd out a little bit, too. So, I am a bit of a techie girl, so we have taken a deep dive

    this year into SEO and what it's all going behind our blog posts and people finding them.

    00:25:21:21 - 00:25:46:11

    Margie Jordan

    We're very intentional about keywords. We search even before we post a blog post to see what other content is coming

    up. Before we create ours, we're looking at the comments. We're looking at all sorts of things. We even go and do a bit

    of a search in, like Amazon or Barnes and Noble and look at destination guides and see what people are saying, what's

    missing.

    00:25:46:11 - 00:26:14:08

    Margie Jordan

    That's what we're looking for. What did they do? They love the guide. But what was they? What did they wish was

    included that wasn't it gives me a really good idea of what sort of content I need to cover, but we kind of geek out on the

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    SEO side, and we're making sure we go back in all our images, have all the information in them that we've, you know,

    optimize it as much as possible for SEO, and we can be found and we kind of monitor some of our blog posts.

    00:26:14:10 - 00:26:41:04

    Margie Jordan

    We are trending really well with our Morocco post. I'm so excited about that. We're trending really trending with our

    India post, and particular destinations in Morocco that people aren't writing as much about. We're looking to create

    content around those, so we're trying to appear in search results as often as we can. We're looking at ways we can do

    better with optimizing our blog post.

    00:26:41:04 - 00:27:01:08

    Margie Jordan

    We just want to stay very relevant, very top of mind. So in some points, we will even go in and do some, you know,

    advertising with some of our blog posts and pushing them a little bit, creating destination guides that add more people to

    our email list. So we've got a couple of things we're working on. We have a beautiful Florence guide.

    00:27:01:08 - 00:27:11:21

    Margie Jordan

    We're getting ready to publish. We've got a few things we're working on. So it all of those things help bring people to

    our website and get them in our inbox.

    00:27:11:23 - 00:27:32:00

    Jamie Mattingly

    I have to say that that Amazon strategy is so genius to apply it to travel. I know a lot of e-commerce brands that do that

    right. You go into the product that you have, checked the reviews, find what people are complaining about, and then talk

    about that on your blog. That is genius. To apply that to a to a travel company.

    00:27:32:00 - 00:27:53:09

    Jamie Mattingly

    So goodnight flapping I'm clapping on that one. That was so great. Thank you. Yeah. So as we know, luxury travel isn't

    just about the destination. It's about who you know. Yeah. How do your personal relationships or the company's

    relationships with hotels and guides and brands help take this to the next level?

    00:27:53:11 - 00:28:19:12

    Margie Jordan

    It's everything. Those relationships are everything. They're literally the reason why we can do what we do. Because

    we've built those relationships, and it's part of us going internationally and spending time. We can't just go just once. We

    have to go multiple times and nourish those relationships. So, for instance, my, what we call a destination management

    company in the Maldives is top tier.

    00:28:19:14 - 00:28:46:16

    Margie Jordan

    I mean, top tier. And he can secure some of the most amazing lower rates than you can find online. He gets us access to

    private islands and suites and things that would be difficult for anyone. Doesn't booking online. I would say the same of

    my DMC. That is for Morocco. Amazing. They have connections and we spent time with them multiple times in

    Morocco.

    00:28:46:18 - 00:29:26:04

    Margie Jordan

    The connections they have are just mind blowing, but they help us get access to things that just a normal person just

    booking their trip wouldn't be able to have access to securing those upgrades. Things of that nature are critical. Those

    relationships are everything to making sure this goes off and the way we the reason we love it so much is because if I'm

    sending a client locally, say to, Dubai and something goes awry or you need some help or some assistance, there's

    somebody there in-country, you're not calling me off hours and trying to get some assistance.

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    00:29:26:04 - 00:29:48:16

    Margie Jordan

    I have somebody there available to help you and resolve anything that that may happen, or even if it's nothing going

    wrong, you just want to do something different and take a detour here to spend a little more time there. That can happen

    quite easily. It can happen. So those relationships we build up are the it's the lifeblood of our business, literally the

    lifeblood of our business.

    00:29:48:18 - 00:30:09:09

    Jamie Mattingly

    Yeah, it sounds like what really set you apart is the ability to provide these unique experiences. But me, if I'm going to

    Morocco, yeah, I could book a hotel and I could book a cooking class, like you're saying. But the relationships that you

    have forged over time, now I get to cash in on that. And that is a very unique part of your business.

    00:30:09:09 - 00:30:31:21

    Jamie Mattingly

    And I think what you're doing is so incredible. I think that every time someone goes on one of your trips, they're

    learning so much about the culture. They're changing their perspectives. You know, about the world. I truly believe this

    kind of stuff. Again, I'll nerd out on it. So I think what you're doing is, is absolutely amazing.

    00:30:31:23 - 00:30:53:13

    Jamie Mattingly

    For those listening here today who are eager to plan their next luxury trip, whether it be a group trip that you guys are

    offering, for example, Morocco, I encourage all of our listeners to go on to our website and check out that Morocco trip.

    It looks amazing. But if someone listening today is like, yes, this is what I want to do, what is the best way to get in

    touch with you?

    00:30:53:14 - 00:30:55:09

    Jamie Mattingly

    What's the best way to start?

    00:30:55:11 - 00:31:17:15

    Margie Jordan

    So a couple of ways you can go right to our website at Jordan Executive travel.com, or you can our phone numbers

    there too. You can give us a phone call. You can find us on social media. We're there under Jordan Executive Travel.

    And you can also reach out to me. I'm Margy travels on virtually every platform so you can find me that way, too.

    00:31:17:17 - 00:31:38:10

    Jamie Mattingly

    Well, this has been such an amazing conversation. Margy, thank you so much for your insights. Thank you for all that

    you're doing. I think we are so lucky to be in the business that we love. You know, this is a passion, right? Yeah, yeah. I

    think anyone is lucky to find a job that they're happy and but to be passionate, truly passionate about something.

    00:31:38:12 - 00:31:54:02

    Jamie Mattingly

    I think that we're so blessed. For those of you who found this conversation valuable, be sure to subscribe so you never

    miss an episode. And if you're in the travel and hospitality space with insights to share, we'd love to hear from you. So

    head over to the Wall Street media.com and submit a request to be on the show.

    00:31:54:04 - 00:32:05:22

    Jamie Mattingly

    And remember, the best travel experiences. Don't just take us somewhere new. They change the way we see the world.

    Let's build a future where travel connects, inspires, and transforms. Until next time, safe travels.

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