KEY WEST WATER TOURS

KEY WEST WATER TOURS

Key West Water Tours is a Jet Ski tour company that created the original 26-mile, 2-hour tour around the island of Key West back in 1996.

The CHALLENGE

The owners have multiple successful water adventure companies, but their jet ski tour company in Stock Island was not bringing in enough revenue. The market was over-saturated with competing companies that were in a race for the bottom, slashing prices so low that there wasn’t room for much profit. They decided to “give it one last shot” and asked our team what we thought needed to be done to accomplish the following goals:

  1. Drive traffic to the website

  2. Increase Jet Ski tour bookings

  3. Increase Revenue

  4. Optimize marketing strategy

Methods

After assessing the business and target market, we decided on using the following strategies to accomplish his goals:

  1. Strategic consulting

  2. Google Ads

  3. Facebook/Instagram Ads

Following an extensive analysis of the business, competitor research, tracker installation, and profile optimization, our conclusion was that a combination of Google search ads and Facebook/Instagram ads would be most beneficial for our clients.

Leveraging their exceptional content, we devised a Google search campaign and a Facebook/Instagram reach campaign, strategically targeting the local area surrounding their business. Our objective was to differentiate them from the limited number of other Jet Ski companies in the region. Upon careful consideration, we identified their unique selling position (USP) as the extended duration of their tour, providing an additional 30 minutes of free-riding playtime compared to their competitors. Extensive research indicated that this was precisely what most tour-goers desired. With this in mind, we crafted captivating ad formats, including videos, graphic images, and carousels, integrating our new messaging, and promptly launched the campaigns.

Results

“We are so happy with the results, I CAN SEE IT!”

  1. An optimized marketing strategy that has saved thousands of advertising dollars from being wasted on platforms that were not converting.

  2. Averaging 8x ROAS (return on ad spend)

  3. Website and tracking optimization

  4. Increase in 5 star reviews

    1. more 5 star reviews in the first 2 months than they had received in the previous 12 months.

you can experience the same results!

Give us a call or schedule a meeting to discuss how we can help take your business to the next level!