Message Development: Our message development services focus on two key areas: Direct Booking Incentives and Unique Selling Proposition (USP) Development.

1. Direct Booking Incentives:

   • We create compelling offers designed to encourage guests to book directly through your website, bypassing Online Travel Agencies (OTAs). These incentives can include discounts, exclusive packages, or value-added services.

2. USP Development:

   • We conduct thorough competitor research to identify what makes your hotel unique and appealing to your target audience. By highlighting your unique strengths and features, we develop a clear and compelling USP that sets you apart from the competition.

Why Message Development is Important:

• Increased Direct Bookings: Developing a strong USP and direct booking incentives can increase direct bookings by up to 30% .

• Enhanced Brand Positioning: A well-defined USP helps in clearly communicating your hotel's value proposition, making it more attractive to potential guests.